Search Engine Optimization (SEO)
Tip: if you search for "SEO" many pages will come up that guarantee top listings, they try to employ tricks to get you listed higher, and google is a company full of PHDs who are hard to fool. Some "SEO experts" can end up getting your website blacklisted by google which is like disappearing from the internet.
The SEO part can make huge differences in your website traffic, I follow google’s advice and use proven techniques that are safe. In fact here is my Google SEO guide posted online for you, and me and all to see.
Then there’s the cool charts and maps that show you where your website visitors are coming from, what they look at, where they find your website and more. Monthly Website Traffic reports are very helpful to tell which pages are popular and which need to be changed.